Radio Audience Measuring Goes Random

“Ek thaa Ram kisike kehnepe sita ko tyaag diya” and made her Life miserable why bcoz he never tried to ask many about his wife’s character, (first of all asking random people is dangerous But still) some random sample said he over heard it and suddenly One midnight he asked his CEO lax-man to leave her some where in the woods and rest of the story, all of us know,

As we say history repeats I say mythogy can be our Radio future, every radio channel I mean most of them are following RAM’s way, The TOM or the ROM will select some random samples across radio listeners and they will decide who is doing how much well? Its really petrifying, just imagine tomorrow One ordinance is passed by the supreme authority of our nation, That the Only some selected people will be given or may be selected to elect our Prime minister or president or our state representatives, what will happen? may be, We may get very sensible people to rule us, only if that opportunity goes in hands of sensible people, if not we may get a Steel tycoon to rule us, or we May have an OIL dealer, or May be a Criminal, or May be a Film star.

I just want to say that some set of people cannot decide others fate.

Here is another example-

One guy decides to measure how well the radio is doing today and types a questioner, and he includes age of a person, which radio he listens most of the time, never listens, very familiar Voice, Not familiar, if he shifts to other channels, if yes, why, how long he stays there, and + some more criteria’s he will fill in.

Now he need to do a regular check so he goes to roads, streets, houses, bus stands, colleges and schools to target different set of people to suit his needs and distribute questionnaires to some Random people and get there all contacts and asks them to fill in for one day or through Out the week or through Out the month.
And this circle of research will continue with the different respondents in different days/weeks/months, and those some random people are not employed by them to fill in the questionnaires they are also busy people Like me and you or may be jobless people like me and you.

And end of the first round after accumulating his samples he comes to a conclusion.

Radio X is having 10 regular listeners 20 floating listeners and some 50 halfhearted regular listeners
And Radio Y has 20 regular listeners’ 25 Floating listeners and 50 halfhearted listeners
And Radio z had 5 regular listeners’ 60 Floating listeners and 30 half heated listeners.
And Radio Null has 40 regular listeners 5 floating listeners and 2 halfhearted listeners

And The actual radio listing population is around 1,00,000.
what an effort to catch hold of handfull Out of Huge population,
i mean he had given the questionnaire to some handful people, so He decides use his multiplication formulae.

How these Random samples selected and multiplied by some One can affect our Radio Programming and Sales or as a whole Radio?
ANS-Don’t knows, if any one knows they are being ignorant.

And then what happens?

Radio Null celebrates and foes, oh! sorry, goes to advertisers, print and celebrate even more, And next week/month Null finds itself really weak coz now the samples are saying different story, Now RADIO Y is celebrating and all other stations are trying and mapping all the shows of Radio Y, and trying to get that NO-1 effect in there stations, But guyz fundamental problem will never get solved. Bcoz The Fundamental itself is wrong, so change the fundamental and Feel the Difference.

Dont get confused read it further.

If you talk about paper diary pencil method of radio audience measuring, The Rammer will say I have gone to PPM (Portable People Meter) boss, You know since 2001 our people have tested this in united states of America and I think It works, But sir still it is the same no much different than pencil and paper method of measuring with some people.

Don’t get frustrated by the ramming reports or about this article, until it(RAM) get more scientific and more more quantitative, untill then we can concentrate on our programming and in understanding our TG well, will try to give the best shot every second. And sales, we don’t have to worry much, just try to make client understand, which is bit challenging but we love challenges and That makes us survive and move.

So guyz don’t really get bothered about this RAM rating, when that RAMMER will go to your station Listening population and get samples, that week or that month or that year your station will be in number 1 and then you can also celebrate if you want to after reading this article. So “RAM bharose chaloge to nahi chalpaoge bhai”

If any bodies have any thing to add to this, please add.